Guide to Fossil Free

Graphics +
Visuals

Photo: Tar Sands Resistance.

Goals for Visuals:

  1. Communicate simply and clearly.
  2. Connect and unify climate work happening around the world by using a shared system of flexible visual elements.
  3. Showcase the diversity, vibrance and momentum of the people fighting to build a better world in the face of climate change.
  4. Express hope and optimism in the face of increasingly destructive climate impacts.

Basic Formula for Visuals

Basic, unstyled graphic
1) Start with your message.

Refine your message until it's as clear and concise as you can make it. People have limited attention spans, so edit ruthlessly! For tips on using photos, see the photos section.

Graphic with Fossil Free colors and fonts.
2) Use colors + fonts.

Apply the Fossil Free colors and fonts to set up the foundation of the style.

Fully styled Fossil Free graphic.
3) Add key elements.

Finish it off by incorporating signature elements like the in-line symbols and gradient border.

Key Element #1

Orange Arrow

The orange triangle-arrow is deliberately basic so that it can be used for a wide variety of purposes.

Use it to call attention to important bits of text (like in this guide), or use it in combination with other icons and shapes.

For a more dramatic application, you can enlarge the arrow and use it as an extra background layer on top of photos.

Key Element #2

Word + Icon Clusters

Words +
Icons


Add multiple icons together in different colours in-line with text to create a signature focal point.

Use them the same way you would use emoji. By grouping icons together, you can create pictographs that reinforce the text they accompany.

Colours

Colors sized proportionally, relative to how much they're used in the Fossil Free style.

  Orange and Indigo are the two main Fossil Free colors — whatever you're making, it should probably have one of these colors in it.

   White, light gray, and dark gray are the secondary, neutral colors. Good for backgrounds, and balancing out the brighter, more intense colors.

  Teal and red are accent colors. Use them for buttons, highlights, and calling attention to the most important parts of your design.

Color Codes

Orange
Hex: #FFA902
RGB: 255,170,2
CMYK: 0,40,100,0

Indigo
Hex: #003DAA
RGB: 0,61,170
CMYK: 100,86,0,0

Blue
Hex: #0F81E8
RGB: 15,130,232
CMYK: 78,47,0,0

Teal
Hex: #40D7D4
RGB: 64,215,212
CMYK: 60,0,25,0

Red
Hex: #FF6112
RGB: 255,97,18
CMYK: 0,76,100,0

White
Hex: #FFFFFF
RGB: 255,255,255
CMYK: 0,0,0,0

Light Grey
Hex: #E6F0FA
RGB: 230,240,250
CMYK: 8,1,0,0

Dark Grey
Hex: #17292E
RGB: 23,41,46
CMYK: 84,65,60,65

Text

All text should be left-aligned and rag right (not justified).

Titles and headlines should be big, bold, and short. You can also try adding a smaller, more descriptive subtitle below the title to add context and detail while keeping the main text short.

Bonus: to call attention to key pieces of text, mix in icons from the Fossil Free icon set.

Latin-alphabet Languages

Titles and Headlines

Graph Condensed FF

Download

Body Text + Subheadings

Klima Regular / Klima Bold

Download

Accent/Meta Text

Overpass Mono / Menlo

Download

Arabic

Titles/Headlines

Noto Kufi Arabic

Download

Text

Noto Kufi Naskh

Download

Chinese, Japanese + Korean

Cyrllic

Photos

Photos are a crucial tool to help people visualise what a Fossil Free world looks like. Here are a few things to keep in mind when choosing photos:

  • People + Communities

    Look for imagery that shows groups of people taking action together — ordinary people coming together in their communities to resist the fossil fuel industry and build their own renewable energy.

  • Representation

    The climate crisis crosses cultural, geographic, racial, age, gender, religious and political boundaries. Make sure that the photos you choose accurately represent all the different communities in your area.

  • Energy + Momentum

    People moving, shouting, singing, smiling — photos should help people feel like they’re part of a big, powerful, ambitious movement. Look for crowd shots that fill the frame, and images of people in the middle of taking action.

More photos on Flickr

Crediting photographers: Good photos are crucial for visuals, and it's hard to get good photos without good photographers. Make sure to credit the photographer, and don't use photos without permission.

Photos, from top left: Mohamed Nasheed, Former President of the Maldives, Malé (unknown). Cliffs of Moher, Ireland (Eamon Ryan). Indian women testing a solar cooker (UN Photo). Dumaguete, Philippines (Therese Quijano). Oloibiri, Nigeria (Babawale Obayanju). Anacortes, Washington, USA (unknown).

Icons

Use icons from the Fossil Free font to call attention to key elements and overall visual interest. Easily use them inline with text with the Fossil Free icon font — 

Download Fossil Free Icon Font
or download icons as .eps

To enter icons as text, you can either copy/paste the icons from the guide here, or use the "Glyphs" or "Insert Symbol" feature in your software to view the entire contents of the font.

Simple World Map, Atlantic-centered

Simple World Map, Pacific-centered


Person

People, arms raised

Person, working

Sun

Wind

Water (drop)

Solar Panel

Wind Turbine

Factory/Power Plant

Oil Derrick

Pipeline

Oil Barrel

Coal Briquets

Hurricane

Storm

Flooding / Sea Level Rise

Heat / Rising Temp.

Fire

Drought

Language

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