Framing Climate Justice

A 12-month project bringing together organisers from across the climate movement to tell the stories that matter, and strengthen our movement in the fight for justice.

Brooke Anderson, Survival Media Agency

Catastrophic heatwaves, devastating droughts, deadly wildfires and extreme storms. In 2018, the world saw glimpses of what the future could be without urgent action to solve the climate crisis.

But everywhere, people are coming together to organise for real climate solutions. More than ever, we need to be fighting to win, to shift the narrative, and to build a massive movement for climate justice.

What you need to know

What’s the project about?

The aim of the Framing Climate Justice Project is to strengthen the movement for climate justice in the UK. We want to use the project to build a more aligned community of activists and campaigners, and to improve how we are communicating about climate change and its economic, social and environmental causes and impacts.

The project is coordinated by 350.orgPIRC and  NEON , and will run over the course of about 10 months, with sessions roughly every 2-3 months. The expected commitment from participants across this time is 8-10 days of session time (plus travel time), with some potential for work and creative activities between sessions.

We know this isn’t a small commitment—but for this project to have the impact we want it to, we need to create this kind of time and space.

Over the course of the project we’ll be learning about framing and communication techniques, carrying out communications research, developing new ways of talking about climate justice and testing them with people across the UK! We’ll also be exploring how we can build a stronger movement with justice at its heart.

Sounds like your kinda thing?!

Read on for the project structure, criteria and practicalities for participating…

What will happen during the project?

The project is made up of 5 sessions – including 3 residentials – over 10 months. Each session is supported by visiting speakers and coaches with expertise in climate justice, participatory research, framing creation and testing, and creative communications.

  1. Intros. What is the project? Who are we? How do we want to work together?
  2. Our stories. What is our vision? What are our goals? What is our core story?
  3. Other stories. How do people think about climate justice? What does that mean for our thinking and communications? What new ideas does that give us?
  4. Testing. How can we test our communications? What do we want to test?
  5. Next steps. What did we find from the test? How does that change our communications and thinking? What do we want to do together next?

The project design is based on a belief that participants can teach each other as much, if not more, than “experts” can! So we design all of the sessions for maximum participation–where every voice is heard and where we learn from one another’s experience.

Each session builds on the last and the time between sessions allows participants to apply their learning, and test out new frames and narratives. It is therefore essential for participants to attend all sessions.

Between sessions, participants will undertake reading and attend action learning groups (small groups helping each other solve practical problems) and will keep track of their progress. As the project goes on, we will also involve participants in the design of sessions.

Over the course of the project, participants will:

  • Learn about ‘framing’ and how to apply it to your work
  • Explore and evaluate ways of communicating climate justice
  • Build connections with people across the climate justice movement
  • Receive training in communications skills they identify as a priority
  • Get supported by communications experts to produce new communications.

Who is the project for?

We are looking for 26 participants from a diversity of organisations or groups—participating in pairs.*


We want to break the dominance of white, middle-class, straight, able-bodied, cis-gendered men in our movement. We actively encourage and will prioritise support to people currently underrepresented in campaigning communities; in particular women, people with disabilities, working-class people, and people of colour.

We particularly welcome participation from people organising for climate justice in their communities, and from those impacted by climate change and its root causes—economic injustice, white supremacy, sexism and all other forms of injustice and oppression.

We are looking for pairs of campaigners, organisers and activists who:

  • Want to try out new ways of communicating—using framing tools, testing methods and climate justice narratives, and come to the course with an open mind.
  • Are connected to different parts of the climate justice movement.
  • Will commit to attending each of the 5 course sessions (see dates below).
Organisations + groups

We’ve found this process works best when your organisation or group works with you on your project and supports the programme. Therefore, although not essential, we favour applications from organisations or groups that:

  • Support you to participate in all sessions and provide you the space to test out and implement what you learn from the project.
  • Actively work on the root causes of climate injustice, or are interested in building the power of the climate justice movement, or both!
*Why pairs?

Testing out new framing tools and methods and applying the lessons from the project is much easier with a partner. Ideally that partner would be from the same organisation or group, but if you don’t have one, then it’s okay to apply with a partner outside of your organisation or group, especially if they’re aligned with yours in strategy or values.

If you’re really can’t find a partner, then we will accept applications from single participants, but if you make it onto the course, together we will need to find you a partner or an existing pair to join, so please be open to this.

Practicalities: cost, dates, accessibility

We want this project to be as accessible as possible, so we’ll be looking at various ways to support people to participate: such as covering expenses and childcare, and ensuring venues and facilitation are accessible. Please let us know if you’re interested but there may be barriers to your participation—so we can work to address them.


Each session is an integral part of the programme and a key stepping stone in building the community. We expect participants to make a full commitment and attend all sessions

Sessions will be on the following dates:

  1. Friday 29th March (1-day workshop)
  2. Saturday 27th – Sunday 28th April 2019 (Residential)
  3. Saturday 20th – Sunday 21st July (Residential)
  4. Friday 26th September (1-day workshop)
  5. Thursday 23rd – Friday 24th January 2020 (Residential)
Location + venues

We are currently working on the logistics for the programme. Sessions will take place in accessible venues, and we will publish full access information on the venues soon.

We want the wider project to be accessible to people from across the UK. The locations will vary through the project—with some sessions taking place in London and some in other parts of the UK.


A place costs us around £5,000 for the 10-month programme (staff costs, travel, food, venues, accommodation, guest speakers, materials).

To facilitate grassroots and voluntary participation, participants in paid positions are asked for a financial contribution from their organisation/group on a sliding scale—these contributions will go towards funding others to attend.  

Participants who are not in attending in paid positions—who will not be remunerated for their time spent on the project—will be paid for their time.

We are offering this to take steps to combat the inequality in our society that undervalues the unpaid work of grassroots organisers, and leaves opportunities like this most accessible to those from more privileged backgrounds. We want to ensure this project is accessible to everyone, and particularly to facilitate people who are affected by climate and economic injustice to attend and share their contributions.

The suggested costs* for participation are:

Organisation / group with:OR individual with:Cost:
Turnover under £50KIncome under £15KFree
Turnover £50-200KIncome £15-20K£300
Turnover £200-800KIncome £20-30K£700
Turnover £800K-5MIncome £30-40K£1200
Turnover £5M+Income £40K+£1700

*Please note that this scale is flexible—we don’t want fees to be a deterrent to anyone who wants to apply, so if you’re keen to join the course but having trouble convincing your boss or your bank manager that this is important, don’t worry about it. Still apply and just make a note on the form—we’ll do whatever we can to make it work.

We will also provide support for those without the funds to travel or who need childcare support—just flag either of these during the application process and we’ll be in touch.

Why should your organisation fund your place?

The course gives participants access to a set of skills, knowledge and connections that you’d be hard pressed to find elsewhere.

Participants are better able to communicate on climate justice issues in a way that’s accessible, evidence-based and ultimately effective; will have a good understanding of the breadth of climate change communications; will have experience of a variety of communications tools, testing methodologies and creative communications practices; and most importantly, will be part of a community of aligned and supportive peers with which to discuss communications challenges and learnings.

Finally, sending your people to participate in this project is also a way of investing in a wider movement and in the kinds of skills, ideas and processes that we all need.

Meet the Project Team:

Meet the Participants:

Got any questions about the project? Email