We’ll get there in the end, and then it’s time to celebrate! The power of the divestment campaign is its public message. Every time an institution publicly breaks its ties with fossil fuels, we chip away at their social license to carry out immoral business plans, and we open up space for just climate solutions to flourish.
So all wins (even if it’s only a stepping stone to the larger win) should be shouted about as loudly as possible.
You may know in advance when a decision and potential win is going to happen, so make sure you’ve got as much material as possible lined up before hand. Some steps to think about:
Have a press release ready to go with quotes from local spokespeople and decision makers. 350.org’s communications team can help you spread the word internationally too.
If you can arrange for a photo that’s great (like this one Divest London organised when the London Assembly voted on divestment), and working with the institution’s press office on the announcement can ensure the best results.
If you’re waiting on a decision, having multiple press releases prepared for different outcomes can be useful for a quick response! To see some examples, check out the Fossil Free media page.
Ask someone in your campaign to write a blog post about your campaign so you have content to share on social media that connects new people back into your group.
And prepare social media content like images and links ready to put out!