We’ll get there in the end! Make sure to celebrate the little victories along the way, and keep us in the loop so we can help spread the good news far and wide!




Overview The basics of divestment campaigns Step 1 Pick a Target & Build a Team Step 2 Start a Petition & Plan your Campaign Step 3 Get Active & Build Power Step 4 Engage your Decision Makers
Step 5 Turn up the Heat Step 6 Stay Connected Step 7 Win! Resources Tips, Guides, Factsheets and more Divestment Arguments Reasons to Divest


We’ll get there in the end, and then it’s time to celebrate! The power of the divestment campaign is its public message. Every time an institution publicly breaks its ties with fossil fuels, we chip away at their social license to carry out immoral business plans, and we open up space for just climate solutions to flourish.

So all wins (even if it’s only a stepping stone to the larger win) should be shouted about as loudly as possible.

You may know in advance when a decision and potential win is going to happen, so make sure you’ve got as much material as possible lined up before hand. Some steps to think about:

  • Let the team (or relevant others) and networks know about key decisions coming up (even if the outcome is uncertain) so people can be on standby to share.
  • Have a press release ready to go with quotes from local spokespeople and decision makers.’s communications team can help you spread the word internationally too.
  • If you can arrange for a photo that’s great (like this one Divest London organised when the London Assembly voted on divestment), and working with the institution’s press office on the announcement can ensure the best results.
  • If you’re waiting on a decision, having multiple press releases prepared for different outcomes can be useful for a quick response! To see some examples, check out the Fossil Free media page.
  • Ask someone in your campaign to write a blog post about your campaign so you have content to share on social media that connects new people back into your group.
  • And prepare social media content like images and links ready to put out!

You’re ready to share the news with the world.


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