We’ll get there in the end! Make sure to celebrate the little victories along the way, and keep us in the loop so we can help spread the good news far and wide!


Overview The basics of divestment campaigns Step 1 Pick a Target & Build a Team Step 2 Start a Petition & Plan your Campaign Step 3 Get Active & Build Power Step 4 Engage your Decision Makers
Step 5 Turn up the Heat Step 6 Stay Connected Step 7 Win! Resources Tips, Guides, Factsheets and more Divestment Arguments Reasons to Divest


Hurrah! We’ll get there in the end, and then it’s time to celebrate! The power of the divestment campaign is its public message, so all wins (even if it’s only a stepping stone to the larger win) should be shouted about as loudly as possible.

You may know in advance when a decision and potential win is going to happen, so make sure you’ve got as much material as possible lined up before hand. Some steps to think about:

  • Let the team (or relevant others) and networks know about key decisions coming up (even if the outcome is uncertain) so people can be on standby to share.
  • Have a press release ready to go with quotes from local spokespeople and decision makers. If you can arrange for a photo that’s great (like this one Divest London organised for the London Assembly vote), and working with the institution’s press office on the announcement can ensure the best results. If you’re waiting on a decision, having multiple press releases prepared for different outcomes can be useful for a quick response! To see some examples, check out the Fossil Free media page.
  • A blog post and social media memes ready to put out!


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